Once you have developed and hosted a website, your primary objective is to generate some traffic. As you have some substantial traffic, you need to measure the conversion. Unless you have a website that is monetized to generate revenues upon impressions or hits, i.e. traffic, you need to generate leads or sales. Without leads or sales, the traffic would have little bearing on the bottom line of your company. In other words, generating traffic is not the endgame. You need conversions. Unfortunately, many companies garner sufficient traction and do get substantial traffic but fail to convert the traffic into leads or sales.
If you are wondering how you can increase website conversion then this guide will be of immense help.
• The first phase of assessment should pertain to the kind of traffic you are generating. Are you getting random traffic or you are getting targeted traffic? Right now, your website can generate traffic from various sources. Those sources could be relevant or absolutely irrelevant. If you have a sales funnel of sorts then you know your traffic is qualified for what you sell or offer. Random traffic may not be your target audience. You can buy website traffic adhering to the profile or demographics that you wish to target. There are companies that buy website traffic and fail to increase the conversions because it is generic traffic. You need targeted traffic, no matter what the source. When you buy website traffic, you get an instant boost so if you can get high quality or qualified traffic, then it will boost your conversions as well.
• Once you have ensured that the traffic is relevant or qualified, you need to look at your landing pages. You cannot offer something to woo your audience and then land them on a page that doesn’t have what was offered. There should be consistency at all levels. Also, the pages need to be optimized to offer enough information but not to confuse your audience.
• If the landing pages are great, you need to review the signup procedures or payment processing systems in place. You cannot have great conversions if there is a long signup process or the payment processing system takes ages. People will tire out in such scenarios and close the tab. You need a quick signup, with just two or three steps, with limited data and there should be enough on the pages to convince them to go through and not procrastinate.